You are riding your new mountain bike. You smash the BB on a rock. It is a gonner. No warranty. You check to see what your insurance excess is on a new frame…you try us. We tell you it is repairable to as good as new and we warranty the repair (in this case). You get it back. You are so impressed you write and tell us. Thanks!
“Just wanted to say how impressed I was with the quality and finish of the repair you performed on my specialized enduro. I was gutted when I damaged the frame as I had only ridden it 3 times but you excellent service has cheered me up again. I will recommend you to my cycling buddies. Thanks Dave